Writing an Advertorial

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Top tips and advice on writing a successful advertorial

Advertorials work much better than a plain old advert. It works better because not only do you get more focused attention from the reader, but you get to demonstrate your personality, how professional and qualified you are, and you also get you to explain why the reader would need your your product or services.

A great Advertorial can build trust from the reader’s point of view, while you generate need or desire for your product or services.

Writing a great advertorial must serve 2 purposes:

1. You must have something that the reader can relate to and a topic which means something to the reader.

2. Your Advertorial MUST generate interest from the reader and prompt them to call you.
Too many times many advertisers write great editorials and offer valuable advice, however they get no response. The main reason is because the reader does not need to call, as there is too much information or too much advice. On top of that, there is no evidence of a strong call to action.

 

 

Below are some tips on how to create great Advertorials –

1. Make sure you have a great headline! This must stop your ideal reader in their tracks and grab their attention. It must be clear, precise and the reader must understand within a second what you are writing about.

2. Once you have a great headline, then you must keep the attention of the reader by having a strong intro. Make sure you drag the attention into the rest of the editorial. You can use this part of the editorial to identify and align yourself with the readers and their pain points, objections or fears.

3. Advertorial must not over sell, but don’t be afraid to talk about the process of why people should buy your products or services. Just don’t overdo it, don’t use clichés or promise anything which seems too good to be true, and avoid using slogans at all costs.

4. Don’t give everything away! Give just